Expedia's First-Party Data Just Hit The Open Web Via Magnite. Here's What To Do Next (Before Everyone Else Does)

Expedia knows who books business class, stays in five-star hotels, and travels four times a year. Via Magnite, that data is now available to any…

Apr 20 • David Sargant

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Warning: Something in AdTech Is Being Switched Off… Most of You Haven’t Noticed

A critical piece of video ad infrastructure dies on April 30. Most of the industry won’t notice until May. By then it’ll just look like a bad week.

Apr 15 • David Sargant

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March 2026

The Trade Desk: A Masterclass in Missing the Point

Publicis has effectively dropped The Trade Desk after a fee audit raised questions about billing, consent, and transparency. Slight problem…

Mar 25 • David Sargant

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Amazon + Netflix = Retail Media

Amazon just connected shopping data to Netflix ads and CTV measurement will never look the same.

Mar 16 • David Sargant

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Is The Trade Desk Running AdTech’s Most Expensive Beta Test?

The open web’s most powerful DSP is allegedly pushing buyers into a platform many say still isn’t ready.

Mar 4 • David Sargant

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February 2026

Epstein, AdTech And The Infrastructure Of Influence

The real story is not who emailed Epstein. It is how AdTech became infrastructure for influence.

Feb 19 • David Sargant

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Warning: AI’s GDPR Moment Has Begun

If you’re telling yourself advertising isn’t high risk under the EU AI Act, you’re missing the part that matters.

Feb 12 • David Sargant

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January 2026

The Trade Desk Has a Bigger Problem Than a CFO Exit

The Trade Desk just did the corporate equivalent of saying “it’s fine” through gritted teeth.

Jan 27 • David Sargant

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ChatGPT Is About to Break Advertising (or Reinvent It)

Advertising just crossed a line it’s never been allowed to cross before.

Jan 20 • David Sargant

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Criteo Is Getting Ready to Power AI Shopping While Everyone Else Debates It

Criteo‘s move to Luxembourg isn’t the story. The quiet infrastructure play behind agentic commerce is.

Jan 13 • David Sargant

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Yahoo’s DSP Has Crossed The Line...

Yahoo DSP has quietly launched agentic AI that does not just recommend what to do. It actually does the work.

Jan 9 • David Sargant

Samsung Just Did It On Your Sofa

I had CES on in the background to celebrate the kids going back to school. Yes... my life has changed.

Jan 5 • David Sargant

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